Information architecture is referring to how you oranize content on your own website.
The information architecture on your website also impacts your search engine results. This is because search engines utilize inbound links as part of their ranking process and a link from one page on your site to another is still an inbound link.
External links are those where another website is linking to a page on yours.
Internal links are those where a page on your webiste is linking to another page on your website.
The pages on your website that have the strongest external links will have the strongest effect when linking to other pages on your website.
Let’s make sense of this with an example:
You want to keep your most linked-to pages high up in your website’s information architecture, which means a search engine should be able to find it in as least clicks as possible from your home page. This way the search engine also gets a hint that it’s an extremely important page for you.
Since search engine algorithms revolve around links and link quality, having high number of quality links to your website is extremely important.
To work on your link building strategy:
It’s important to not just create assets that they will consume, but also those that they will feel are worthy of sharing!