Basics of Branding: Introduction

This is an online interactive course that you can complete at your own pace.

In this course you will learn the importance of branding and how to build and grow your own brand.

What you will learn

  • What a brand is and isn't
  • Why your brand is your company's most valuable asset
  • How to understand what your brand is today
  • What you need to do to further build your brand
  • How you decide on a brand name
  • How you come up with a brand logo design
  • How to test out your chosen brand name and logo
  • Understaning how color impacts brand perception
  • How you can build your brand's color scheme

Quiz & Grading

At the end of the course, you will be given an interactive online quiz.



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